Soft Systems Studio, Internal Review

Five brand directions, for reaction, not for launch.

Low-chroma, matte, no gradients. Each one is a separate point of view, not a hue swap of the others. React to the words as much as the pixels. Nothing here touches the live site.

1 / 5

Fieldstone

Warm and handbuilt. The studio as craftsperson, not vendor.

Natural home: paper (light-first) · Source Serif 4 / Public Sans

Mark, on light and dark

200px

24px

200px

24px

SSS lockup, favicon scale

SSS

Two small-space options: initials, or the mark alone in the accent.

Wordmark

Soft Systems Studio

Soft Systems Studio

Palette

Paper

#DFD6C5

Ink

#2A231C

Accent, clay

#9C5440

Muted

#8F8471

Surface

#E8E1D2

Line

#CFC5AF

Type pairing

Aa

Display Source Serif 4, 600Body Public Sans, 400

Soft Systems Studio builds websites and AI tools for local businesses. One person, every project considered.

2 / 5

Instrument

Cool and exact. Nothing here that isn't doing work.

Natural home: ink (dark-first) · IBM Plex Mono / IBM Plex Sans

Mark, on light and dark

200px

24px

200px

24px

SSS lockup, favicon scale

SSS

Two small-space options: initials, or the mark alone in the accent.

Wordmark

Soft Systems Studio

Soft Systems Studio

Palette

Paper

#EEF0EF

Ink

#14181B

Accent, signal

#5F7E8C

Muted

#7C868C

Surface

#1D2225

Line

#2B3235

Type pairing

Aa

Display IBM Plex Mono, 500Body IBM Plex Sans, 400

Soft Systems Studio builds websites and AI tools for local businesses. One person, every project considered.

3 / 5

Almanac

Almost nothing. What’s left is confidence.

Natural home: paper (light-first) · Archivo, one family throughout

Mark, on light and dark

200px

24px

200px

24px

SSS lockup, favicon scale

SSS

Two small-space options: initials, or the mark alone in the accent.

Wordmark

Soft Systems Studio

Soft Systems Studio

Palette

Paper

#FAFAF7

Ink

#171714

Accent, signal blue

#2C4A7C

Muted

#8A8A82

Surface

#F1F0EA

Line

#E2E0D6

Type pairing

Aa

Display Archivo, 900Body Archivo, 400

Soft Systems Studio builds websites and AI tools for local businesses. One person, every project considered.

4 / 5

Foundry

Struck once, built to last.

Natural home: ink (dark-first) · Space Grotesk / Work Sans

Mark, on light and dark

200px

24px

200px

24px

SSS lockup, favicon scale

SSS

Two small-space options: initials, or the mark alone in the accent.

Wordmark

Soft Systems Studio

Soft Systems Studio

Palette

Paper

#F3ECE1

Ink

#1B1512

Accent, oxblood

#6E2A28

Muted

#8C7A6C

Surface

#241C18

Line

#34281F

Type pairing

Aa

Display Space Grotesk, 700Body Work Sans, 400

Soft Systems Studio builds websites and AI tools for local businesses. One person, every project considered.

5 / 5

Understory

grown, not manufactured.

Natural home: paper (light-first) · Petrona / Space Mono

Mark, on light and dark

200px

24px

200px

24px

SSS lockup, favicon scale

SSS

Two small-space options: initials, or the mark alone in the accent.

Wordmark

Soft Systems Studio

Soft Systems Studio

Palette

Paper

#E7E2D2

Ink

#23241C

Accent, moss

#566246

Muted

#8B8770

Surface

#EFEBDD

Line

#D6D0BB

Type pairing

Aa

Display Petrona, 600 italicLabels Space Mono, 400

Soft Systems Studio builds websites and AI tools for local businesses. One person, every project considered.